7 Reasons Why You Should Use WordPress For Your SaaS Website

So, you’ve started your SaaS business and are looking for the ideal platform. Where should you build your website? Look no further than WordPress! It’s an established content management system that isn’t only for bloggers anymore, as more and more SaaS businesses choose to build their websites on WordPress. The platform has endless customization options, unlimited flexibility, a user-friendly interface, and countless other reasons to develop your website on this popular platform.

What is WordPress?

It’s the most famous content manager system (CMS) around! WordPress powers almost half of all websites on the Internet. Although it was initially created as a blogging platform, WordPress has transformed into a powerful tool for building all types of websites, from smaller blogs to bigger corporate sites.

WordPress is perfectly suited for building SaaS websites for a few reasons:

• It’s easy to use – Even if you aren’t familiar with developing websites, WordPress lets you build a beautiful website easily.
• It’s highly customizable – As there are thousands of plugins and themes available that let you tailor your site. 
• It’s built on top of PHP and MySQL – The two most popular web technologies, which means there is a large community of developers familiar with the platform’s codebase.
• You can learn to use it quickly – As WordPress is super intuitive, it takes less than an hour to learn to use it effectively.

Top reasons to use WordPress for your SaaS website

There are plenty of benefits for SaaS businesses using WordPress as their platform. Its scalability allows it to grow with your business. It also offers high customizability, which lets you create a unique user experience for your users or customers. Also, as WordPress is open source, you’ll have access to a large community of developers who can help improve your site.

If you are not yet convinced that it’s the ideal solution for building your website, let’s look at the seven main reasons why your SaaS business should use WordPress for your SaaS business:

1. It’s the top CMS

WordPress is a content management system (CMS) in a class of its own. Roughly 1.7 billion websites are currently active worldwide, and 43% of them are powered by WordPress. Surprisingly, out of the websites that use CMS, around 60% of them use WordPress. This is followed by Joomla, Magneto, and Drupal, which together make up only 14% of the market share. This shows how reliable WordPress is as a CMS platform and website builder.

2. It’s SEO-friendly

Using WordPress improves your website’s search engine optimization (SEO). This is due to the platform’s CMS framework, which makes it much easier for search engines to crawl the site and its pages. You can find built-in tools and SEO plugins that help optimize your site by making it easier to follow SEO best practices and meet the technical standards. Making your site more SEO-friendly increases the chance it will appear in the search results, leading to more organic traffic to your website.

3. It’s safe and secure

WordPress is an open-source CMS that is vulnerable to hacking and security attacks. As the most popular CMS and website builder, it’s no surprise that hackers regularly target it for security exploits. Fortunately, a WordPress security team consists of security experts, developers, researchers, and contributors who maintain the platform’s safety and security. WordPress continuously develops new technologies to eliminate threats and releases patches to fix identified bugs on the platform. 

However, the WordPress security team isn’t responsible for the security of your website’s plugins and themes. Developers should take responsibility for updating the plugins and themes. A paid plugin or theme usually has a team that regularly maintains it. Therefore, it’s best to download themes or plugins from reputable developers to minimize security threats.

4. It’s mobile-friendly

Nowadays, everyone uses their smartphones to browse the net, use social media, seek entertainment, and shop, making a mobile-friendly website more important than ever. By using WordPress, you don’t need to rebuild your site to make it mobile-friendly. Also, most features and themes on the platform are designed to be responsive to your mobile visitors so they’ll have a pleasant time browsing your site. From an SEO perspective, mobile-friendly websites will likely rank better in search engines.

5. Support from many sources

As WordPress is the most popular CMS in the world, you won’t have trouble finding information, tutorials, resources, and guides. If you’re looking for a solution to your problems, you can get help from the WordPress support page, where all sorts of information, including the platform’s installation, administration, customization, maintenance, troubleshooting, and security, are stored.

If you still can’t find the right answers from the support page, the community-based WordPress Support Forums will likely offer solutions to your problems.

6. Big websites use WordPress

Big-name brands from various industries build and develop their websites on WordPress. Popular brand websites will usually get millions of page views daily. Big names like Microsoft, UPS, Reuters, Zillow, Sony Music, Playstation, and IBM trust the platform. This shows how reliable, stable, and secure WordPress is.

7. It’s simple to use and manage

Before WordPress became the CMS powerhouse it is today, it was simple blogging software for bloggers who weren’t tech-savvy. Users were looking for an easy-to-use and intuitive user interface, which led them to WordPress. Even after adding new features and functions, the platform is still easy to manage. Sites can be modified and customized without heavy coding, and scaling up your website is easy with themes and plugins.

Conclusion

Building your SaaS business on WordPress is an excellent way of tapping into the power of this versatile platform. Due to its ease of use, scalability, and massive user base, WordPress can offer you plenty of the necessary tools to launch and grow a successful SaaS business effectively.

With a wide range of customization options and low cost, WordPress is an excellent option if you’re looking to build your online software solution without breaking the bank. In the end, building your SaaS business on WordPress will likely be the best decision you’ll make as an entrepreneur.