10 Powerful Reasons Why Webflow is the Ultimate Website Builder

There are numerous website-building platforms nowadays that you can use to build your business’s website. Whenever businesses are looking for a place to develop a site, their first option is WordPress. Even though it’s a popular platform and has been around for over a decade, there are other platforms you can use to craft a compelling website.

Before deciding on the platform you should use, we recommend looking at the different ones available to determine the most suitable platform for your business. Some platforms have more benefits than others. However, in this article, we’ll look at the 10 top reasons why you should build your website with Webflow.

What is Webflow?

Webflow is a web design tool, Content Management System (CMS), and hosting platform. Its no-code approach allows users to design, build, and launch high-performing and responsive websites without complex coding knowledge.

Webflow bridges the gap between essential builders and CMS platforms like WordPress. Even though it’s important to look into other design tools and website builders, here are our top reasons why you should consider Webflow for your next project.

1. It’s world-class speed

Webflow uses a content delivery network (CDN) that ensures faster loading times regardless of users’ location.

Webflow hosting lets you access the fastest hosting technology for your website. There are two main reasons why your site may benefit from Webflow’s speed:

• Excellent user experience: the digital age requires a speedy response as people aren’t willing to wait and want to complete everything. A slow website will increase the chance for your users to leave.
• Google rankings: A decade ago, a slow-loading website wouldn’t face any penalties. Today, if a page load exceeds three seconds, Google will penalize you for every second you’re making your users wait on your site, which results in a drop in ranking.

Don’t let slow loading times prevent you from attracting potential customers. A website built with Webflow uses one of the fastest hosting technologies worldwide. To speed up your loading time, use high-quality HTML and CSS available on the platform.

2. Infinite scalability

One big reason why Webflow is an excellent building platform is its freedom of design control. This means that you’ll always start with a blank canvas. Everything is 100% customizable, so you don’t need to use a specific template or theme.

This is important as you must offer a unique service or product. Therefore, you require a website that stands out; with Webflow, you can create an entirely tailored solution for your needs that showcases your products the way you want them.

3. Flexible CMS

Webflow has a flexible content management system (CMS) feature that lets you add blogs, portfolios, and services more efficiently in one place. This convenience is useful for users with limited website knowledge. For example, suppose you’re selling VR experiences online. In that case, you’ll have a website with a VR overview page, with each type of experience having its own page to provide more information to customers.

After all the pages and CMS are set in place, you can easily add more pages for the services, which takes up to two minutes. Then, top it off by adding appropriate images and copies before it’s ready for launch.

4. No plugins

Many website-building platforms require plugins to add extra functionality. In contrast, Webflow is an all-inclusive platform, so you don’t need to worry about plugins requiring updates. Outdated plugins will likely cause functionality issues for the site, and having a lot of plugins will reduce your website’s user experience and speed. No plugins mean that you’ll have a seamlessly running website without friction.

The best part about Webflow’s plugin-free nature is its efficiency in customer service. However, Webflow offers third-party applications that you can install on your website or Workspace. These apps from the Webflow marketplace can extend the key platform’s features and functionalities, including forms, CMS collections, and user accounts, and expand the Webflow Designer’s capabilities, which work similarly to plugins on WordPress.

If you have any issues on the platform, simply contact their customer service team; they’ll instantly help solve your problems.

5. Various screen sizing options

In today’s digital landscape, data shows that over 52% of online traffic comes from smartphones. Webflow lets you capitalize on this with its impressive mobile web design features and custom views for monitors and tablets.

This feature also lets you add various elements from different views. For example, if you want to have specific interactions on mobile (like the swipe feature on pages and photos) but not on the desktop version, Webflow allows you to do so. This means that regardless of the device type your customers use, you’ll always give them the most optimal experience.

6. Optimized security

As we’ve mentioned, Webflow does not require plugins, which means you don’t need to conduct constant updates. Updates on plugins needed by most website builders may turn into a big vulnerability issue, which increases the risk of cyber-attacks. Using Webflow means that you get SSL certification, which further secures your website. In addition, Google requires websites to have SSL certificates to rank better in search engines.

Webflow also offers automatic backups, which save your work as you go while keeping past versions. This way, you won’t need to worry about losing unsaved progress and work.

7. Flawless collaboration

For many businesses and agencies, it takes one man to build a website. However, we know that two heads are better than one. Between designers, developers, and project managers, you’ll need all the collaboration you need to ensure a well-crafted website.

Webflow lets you collaborate as a visual designer to create a cohesive product. While one team builds the page layout and applies branding, your content team can write the copies in Editing Mode as they work.

In addition, if a project manager or client wants to make a change, Webflow lets you leave comments, similar to Figma, for the design team to work on before reviewing.

8. Easy to use

Webflow Editor is highly intuitive and is effortless to use. After launching your website, you can change the alt text, adjust the images, and add CSS items. The platform lets developers, designers, and clients make changes without having any effect on the backend. Therefore, you don’t need to worry about anyone messing up the design.

In addition, the Webflow editor lets you enter form submissions, post blog articles, and add staff members. These features allow you to collaborate effectively without ruining your website.

9. Clean code

Using Webflow means that you’ll get clean code – what is it? A clean code is essentially an easy-to-understand code. A clean code will ensure a faster website, and we all know that users seek faster websites.

Webflow’s design and feel almost resemble Photoshop. In both platforms, you can generate markings by dropping HTML components onto a blank canvas and using various CSS properties to design them. A builder with drag-and-drop features tends to mess up their site structure. Fortunately, this is a feature that Webflow doesn’t focus on. 

10. It’s affordable

Webflow is extremely affordable. When looking at its features, you’ll likely think it will come with a high price tag and subscriptions. In reality, the platform offers excellent deals for new business owners. In addition, you don’t need to purchase additional themes, plugins, and templates. All these significantly cut costs, which is another reason Webflow stands out in the website builder market.

Conclusion 

Webflow is the ultimate website builder, combining speed, scalability, and flexibility with an intuitive, no-code approach. It eliminates the need for plugins, ensures a seamless user experience across devices, and provides powerful CMS features for effortlessly managing content.

With its affordability and ability to create completely custom, high-performing websites, Webflow is a perfect choice for businesses looking to establish a unique online presence without the complexities of traditional development. 

Whether you’re a startup or an established brand, Webflow empowers you to build websites that are not only visually stunning but also optimized for growth and user engagement.