How to Create an Impressive SaaS Website Design

With solid competition in the digital landscape, it has become crucial for SaaS companies to stand out when users land on their websites. Good website design plays a big role in creating positive user experiences. By building a user-friendly and interactive website, you’ll keep visitors engaged while converting more leads.

A report shows that 94% of first impressions are based on website designs. When working on SaaS web design, it’s important to focus on aspects that will instantly engage your audience and keep them on your page for longer.

This will make it easier for you to achieve your business goals and build a solid online presence. Most people will likely form an opinion about the company when browsing through their web page. With a beautiful design, you’ll encourage first-time visitors to sign up for more and even make a purchase.

Why is website design important for SaaS?

Before we discuss ways to design a SaaS product website, let’s first look at the basics. Why does website design matter so much? The simple answer is that it can help you pitch your brand and products to your audience.

If a website appeals to visitors, they’ll likely browse through every option and return as returning visitors. This is one of the many reasons why website design is crucial, as the industry is growing quickly while competition is getting fiercer daily.

According to Statista, the global market for SaaS products in 2023 is estimated to reach USD 197 billion. This number is expected to grow even more as companies and startups lean towards SaaS product development.

5 ways to create a SaaS web design users will love

Now that you know why a web page for your SaaS design is crucial, let’s look at some of the best practices for creating one.

1. An engaging headline

This is a crucial factor you must remember when designing SaaS websites. To engage visitors quickly, it’s important to highlight your unique factor and selling point at the start of the homepage. Show the audience how your product differs from others and can help solve their problems. You must communicate your value above the fold so people will likely scroll down to explore other pages, too.

Remember to keep the text minimal while grabbing your visitors’ attention with a bold headline. Add a short description or explanation below it to keep readers interested in what you’re offering. You can feature the headline or text with a large header image, giving people insights into your business or product.

2. Show your products with visuals or video

Visuals are essential to a website’s success. As people cannot physically experience a product online, they can look at it closer through images or videos. This is where attractive images or videos can help showcase your product’s features and may influence your visitors’ decisions.

Choose an image or video relevant to your business to grab first-time visitors’ attention while boosting conversions. A large header image or video above the fold works great for maintaining a minimalist layout and convincing people to scroll down.

You can incorporate inspiring visual animations for storytelling or sliders that help draw attention instantly. However, ensure the proper file format or compress these high-quality images to maintain fast load times.

3. Effective call to action

Every great SaaS website design has CTAs that grab users’ attention from the first look. When creating CTAs, it’s important to add urgent phrases or terms and encourage users to sign up, subscribe, or get a “free demo.”

Most websites have a solid call to action on the main image above the fold to convince users to take action immediately. Placing them prominently across the homepage and simplifying navigation is a good idea.

Highlight the CTAs with your brand colors, as Slack has done with its website. To get people to act immediately, include words like ‘get started now’ or ‘login with Facebook.’ Test your CTAs before launching your site to find out what works best. Learn more about creating effective CTAs on our blog page.

4. Social proof

This is crucial to a good SaaS website design, as establishing credibility can go a long way toward gaining the trust of the consumer base. The easiest way to do it is to include social proof that convinces visitors to check out your product and services.

There are plenty of ways you can add social proof to the website, such as:

• Reviews or testimonials
• Awards or certifications
• Company logos or clients
• Reviews on Google, BBB, or TrustPilot
• Actual feedback via email

Many SaaS websites combine these elements as social proof as well. However, remember to avoid overwhelming visitors with excessive details. Your site should appear authentic and credible to build trust with potential customers.

5. Pricing page

Even though it may seem obvious, some sites don’t offer all the information potential customers seek. The pricing page is a vital element that every business should focus on if you want a more engaging website. Most SaaS websites include the category in their menu and highlight the pricing plans or different options.

This will make it easier for visitors to find relevant information or quickly navigate through the platform. You can also include CTAs in the product pages that direct visitors to the pricing plans. If there is space left on the home page, you can mention the charges.

Provide a table that lists the different plans according to your target customers. For example, you can have one for individuals and another for businesses. Make sure to highlight the information clearly and include any additional offers.

Conclusion

A website is one of the first points of contact your potential customers have with your business. A good website design can significantly boost revenue and sales. Besides the quality of the product, it’s one of the most essential factors in increasing your business’ long-term profits. Investing in professional website design is, therefore, an investment in your SaaS business’s future success.