Website Revamp: Redesign Strategies to Boost User Engagement

When it comes to website redesign, there are plenty of reasons to give your site a facelift. One of the best reasons is to boost your audience engagement and use your website to interact with your users further.

Your website redesign can either make or break your brand. It may require minor tweaks or become an entirely long and tiring process. That is why, before you start your redesign process, you must have a clear vision of what you want to achieve and where your business’s online presence should go.

So, how do you review your website to improve your visitors’ engagement and turn them into loyal customers?

What is a website redesign?

A website redesign involves making changes to your site and its pages, upgrading its user experience (UX) and user interface (UI), and incorporating new technologies. It’s also about creating fresh new journeys based on past research and metrics. A redesign lets you focus on new content and other fresh elements essential to your company’s rebranding process.

4 Reasons to redesign your website

Technology shifts quickly when it comes to design trends. This may impact your online presence as well. That is why your website needs to stay up-to-date with technology. Here are the main reasons for a website redesign:

• Outdated design: First impressions are everything, and if your webpage looks like it’s something from the 90s, your users will look for a better experience from other sites.
• Unresponsive website: More people browse mobile than desktop computers. Your site must work well on all devices, including smartphones and tablets.
• Does not bring results: Your main goal should be to bring traffic to your site, which leads to new customers. No matter how pretty your website looks, it may be time for some changes if you don’t see results.
• New business goals: Remember that social media integrations and cloud applications didn’t even exist a decade ago. That’s why having a revamped website that can integrate with the newest tech and align with your business goals is crucial.

Now that you know more about website revamping and its importance, let’s look at how you can boost your engagement with a proper website redesign.

Boost engagement with our 6 website redesign tips

Here are six steps you can implement to redesign your website to boost engagement:

1. Refresh your content

When visitors land on your webpage, fresh and revamped content on your homepage, blog, and landing pages will be the first things they notice. If you’ve already been using Google Analytics to find what pages users spend most of their time on, you’ll know the pages that require a content refresh and where to add an entirely new copy.

Your content strategy must be innovative and interesting, as this will keep your audience on the page longer. People don’t want to click on a page only to find content from a year ago.

2. Know your target audience

To expand your business, you should invest in visitor statistics. This lets you learn more about your target audience and how to engage them if you track where they come from and the steps they take before arriving on your site.

Besides that, check the number of sessions and pageviews to better understand what interests them. This data lets you enhance your website’s content and design and personalize it to focus on more important elements to your audience. In summary, visitor analytics is a crucial tool for growing your business by learning about the audience visiting your website.

3. Improve navigation

Visiting and navigating through your website must be effortless. Don’t let visitors click more than three times to access something on your website. Google Analytics can also help you here as you can check what people look for when they land on your site and bring that content closer to them during the redesign.

Make searching easier by putting the search bar somewhere easy to locate. The search bar is often the best way for users to find what they are looking for on your website.

4. Incorporate visual elements

Adding images and videos is a great way to liven up your content. Use tools to create short videos that are suitable for your blog posts. You can also use Infographics to support your content and current data from your research. Be creative on how you can reuse your content and present it on social media with stunning designs and presentations.

5. Improve mobile design

Mobile is the present and will likely be in the future. Ignoring website mobile optimization and thinking your customers will be more comfortable on a desktop is a big mistake!

When redesigning your website, you must think mobile-first. Depending on the conditions and time of day, optimizing for mobile lets your users access your website from anywhere and anytime. You must offer a flawless transition on every screen, whether on a desktop computer, laptop, smartphone, or tablet.

6. Optimize your CTA (Call to Action)

When users land on your web page, the first thing you should direct them to is your call to action button. Your call to action should be relevant and highlighted with engaging copy and bold colors so your audience won’t miss it.

Deploy your CTAs throughout your website, as every piece of content can lead your visitors to a CTA. Test your CTA with various colors and copies to determine which works best. Check out our guide for crafting engaging CTAs to get your customers clicking!

Conclusion

To wrap things up, the more you apply our tips above during your redesign process, the more engagement you’ll receive. Make sure that all your newly designed web pages work well on mobile devices and that you always offer the best possible user experience for your visitors. With all these boxes checked, your redesign will help your brand last longer and grow in the years to come.