Revamping Your Website: Tips for Rebranding and Bring a Fresh Design

As technology evolves and users’ preferences change, what worked yesterday in web design may not work today.

In this case, creating an excellent website strategy for improving your website and building a professional team may be your go-to solution. In this article, we’ll explore the crucial elements of a website redesign and reveal how it affects user engagement and your brand’s digital image.

What’s a website redesign?

Let’s start with the definition of a “redesign.” It is a comprehensive process of revamping and improving your website to meet the current trends or standards, user expectations, and company objectives.

A website redesign can include updating your site’s layout, optimizing for smaller devices, improving navigation, and adding new features and content. It aims to ensure a more user-friendly, efficient, and visually appealing platform.

The difference between a website redesign vs website refresh 

When updating your website, you mainly have two options – a redesign vs a refresh. Even though these terms may sound familiar, they offer different purposes and may involve various levels of change.

A website redesign is about returning to your digital footprint from the ground up—recreating the entire user experience, navigation, and even sometimes the brand. This process may be extensive as it aims to align your website with the significant shifts in your company’s strategy, brand, and technological advancements.

On the other hand, a website refresh is more about cosmetic updates than structural changes. A refresh consists of renewing color schemes, fonts, and layout elements to make a website look more up-to-date. It’s a great approach when you have a good website foundation but need a slight touch-up to keep it looking fresh.

What to consider before a website redesign?

A website redesign journey starts with a crucial step: analyzing your current website’s performance. This means looking closely at your analytics to see how visitors interact with your platform. Visitors will click, purchase, leave your website after coming in, or continue to scroll – these indicators highlight the elements performing well and the areas that need improvement.

• Pay attention to pages with the highest traffic: These digital hotspots are the pages that engage your visitors the most. Are the pages converting at your expected rate? If not, it’s essential to understand why that is the case and may become the reason for your relaunch strategy.
• Consider your website’s customer journey: Discover which pages users visit before they convert or drop off. This journey will reveal a lot about visitors’ behavior and preferences. 
• Set clear goals: What do you want to improve during the redesign? Specific objectives will help you make informed decisions based on your company’s goals.

4 steps to redesign your website

As we’re on the topic of a website redesign, it’s important to look at every stage of the process. In this section, we’ll be going through all the essential steps to help you understand how to make a better and more effective website.

1. Analyze your old site’s key metrics

The first step is to analyze your current site. Focus on metrics like visitor traffic, time spent on site, bounce, and conversion rates, as these data will offer valuable insights into visitors’ behaviors and engagement. This is a crucial stage as it shows what to keep, improve or remove during your redesign.

Instead of focusing on the numbers, figure out the “why” behind them. For example, if the same number of people leave your website from the same page, ask yourself why this is the case. Perhaps the page is confusing or does not offer what your visitors want.

2. Set goals

The next part is to figure out what you’re doing and what you want to achieve. Perhaps you want to keep people on your site longer or looking to boost your online sales. Whatever it is, ensure that you have a clear and measurable goal.

You can align these goals with what’s most important to your business. Some things may require immediate attention, while others must wait a bit. In this case, focus on what you’re looking to accomplish and allow your redesign to get you there.

3. Protect your optimized pages

As you go through the website redesign, keep an eye on the pages that are already bringing excellent conversions and traffic. They are assets worth keeping and will offer significant value to your business. Therefore, when making changes, remember to handle these pages well to ensure they’ll perform optimally after the redesign.

It may be tempting to change everything, but remember that big changes may diminish the success of these high-performing pages. The best way is to slowly update them and see what works while tweaking the style that fits your new look.

4. Determine your branding, fonts, and color scheme

Another big part of the redesign process is recreating your branding. This includes your website’s color scheme and fonts. However, if you’ve already established a branding image, you may need to update it to reshape your personality. In contrast, if you haven’t created your visual identity, it’s the perfect time to do so. Think about what your brand represents and pick the identity that reflects it.

For example, a law firm may choose more subdued colors and traditional fonts, while a graphic design studio may choose bold colors and more modern, artistic fonts. It’s also important to ensure your choices are accessible and web-friendly. This means you must have easy-to-read texts with clear color contrasts for every reader, including users with visual impairments.

Conclusion

Remember that redesigning your website is all about understanding and anticipating your users’ needs, making information easily accessible, and keeping it updated with the latest trends and technological advancements.
Therefore, when working on your website redesign, remember our tips to improve your site’s overall user experience and increase engagement. A well-designed platform is the key to building trust and connecting with your audience, which will have a lasting impression in the long run.